by Dannielle Cresp on March 11, 2013
I went to Alt Summit in January with an open mind and ready to listen to the amazing speakers and see what I could learn. It was inspiring and motivating and all ’round fantastic. As I listened and took all the notes, a little seed popped into my head, and I’ve been working on it ever since.
In talking to people about making the 27 adventure a reality, the overwhelming response from people has been about how they wish they too could make their crazy dreams a reality. Some said it in a ‘but that’s never going to happen’ way, but I noticed that more people said it in a ‘if only I had the tools to know how and the time’ kind of way. As I sat listening to the session on building offline events, it came to me: workshops where I can share with people the tools I have to help them make their big dreams happen! Yes! Finally a way to help people shine and reach the goals they’ve always wanted to!
You see, strategy is my thing. Share your idea with me and my brain will start thinking about how to make it work and what you realistically need to make it happen. That’s just how it is. It’s not always intentional. I just start to brainstorm. I think of all the ways you could make it happen. For me, it’s less about whether or not it should happen, but more about the how. I just love it, and I totally believe that other people can make their dreams a reality too.
After mentioning my idea to the wonderful Megan, she suggested that an e-course format would reach more people and be a great format for me. Awesome idea! Thanks Megan!
So with my brain ticking on overdrive and the opportunity for me to share my strategy and planning skills with you, I finally decided on what my next big idea should be called:
How many of you have thought that you’d love to go on that big overseas trip; or start up your own micro business; or take your kids to Disneyland; or save a deposit for that big dream purchase? But it all just looked too big and too far off to even start thinking about, I think we all have.
I want to help you turn that seemingly impossible dream into something that you can work towards. Because I believe that with the right tools, a proper timeline, manageable steps and a support network you can make your big idea happen too! Everyone’s dreams are different and their timelines and budgets are different too, but sometimes you just need the small steps that you can write in your calendar or on your to-do list for the day to get you started before it snowballs into something much bigger.
Wouldn’t that be awesome?! I feel like this year is the one to get the ball rolling. The year to put things out there and see if just maybe a ‘Yes’ comes back. I’ve learnt from the 27 adventure so far, that often if you’re brave enough to ask, then more times than not the help you need arrives. I’m a big believer that things don’t have to be perfect for them to still be amazing.
It’s amazing what ideas can come from a good conference. Can’t wait to get started!
P.S. the e-course will be at Australia friendly times.
by Dannielle Cresp on February 4, 2013
Alt Summit day 2 started early. Due to the bad weather the day before the lovely Erin Loechner had been delayed and missed her session on Getting Your online Life Oragnized on the Thursday afternoon. So that we wouldn’t miss out, she ran it at 8am on the Friday morning!
It was a great class on getting your stuff in order. Erin has kindly shared her session on her blog here in case you’re interested.
I think the two things that I really took away from it was to ‘think customisation not organisation’ and that you shouldn’t really focus on more than 3 social media networks or you begin to spread yourself too thin. It was a great session that I think will sink in more as I’m getting myself settled in Toronto later this month.
The first official session of the day for me was to attend the roundtables. I had narrowed it down to two options of the ones I really wanted to attend and was struggling to decide, until I saw a tweet from one of the hosts to say that due to the bad weather, they wouldn’t be able to fly in for it. That was my decision made for me. I went to Feeling the Fear: Putting Big Ideas in Motion, led by Michelle Edgemont. It was great!
Michelle talked about the four main fears for her (rejection; uncertainty; loss (of time and money); failure) and how to overcome them. She had us write down our big ideas, some of mine actually surprised me, and choose our number one dream to get started on. Then she asked us to write down why we haven’t started yet and to really think about what was behind that. That part wasn’t easy – being honest with myself on these things can make me squirmy, but it’s not totally a bad thing.
Finally Michelle asked us to write down 3 to-dos that we could achieve for that day. Three small tasks that could get us one tiny step closer to our goal of making this big dream happen and to repeat with three more things each day after. I’m a bit behind with this, I’m blaming the travel, but I am really thinking and planning my big idea at the moment. Hopefully I can really get that going in Toronto.
The second (official) session for the day I attended was Building Offline Events. I went into this with an open mind, and while the first speaker’s ideas on events didn’t really gel with me, the other 3 on the panel really got me thinking.
Some of the things I took away from this session:
- What can your attendees afford? If your readers are mainly artists they are probably not going to be able to afford a $3000+ retreat, but might love to be part of a half day local session
- Ask your community that you have built for help. Many will want to be involved
- Know your mission – be clear on why you are running the event and what you hope the attendees will get out of it
- Know your market – both clients and sponsors (if you have them). Determine what works best for you
- Have intention – ask for what you really want. Intentions evolve and you have to evolve with them
- Release the things that no longer fit for your business or event as you grow
- Have a good team to help you – partner with your opposite, they will help you see what you can’t
- Know what you consider a successful event and how you will measure it
Next up was lunch and the second Keynote with Stefan Sagmeister. He was interesting to listen to and he had some interesting thoughts on happiness and how to increase it in your life. My one real takeaway from the keynote was: do more of what you like and less of what you don’t. Focus on what worked today and build on that tomorrow.
The final session I attended was probably the first that wasn’t a good fit for me. I went to the advanced blogging skills session where they talked about editorial calendars; getting an advisory board; creating a passive income; and finding representation. A lot of it was either more advanced than where I’m at, or things that I hadn’t even considered and I’m not sure that I would. It was really interesting to see how seriously blogging is taken in the US, especially compared to Australia. I think most of what I got out of this session came from the Q&A at the end.
Here’s what I took away from this session:
- Some people will want and need an advisory board. You need to think about how to pay the people on your board and what you want from them
- Content is king: You don’t need all your ducks in a row, you just need a duck
- Systemise everything and make it scalable. Teach your system to someone to remove the kinks
- Do what you do best, hire out the rest
- When looking for representation, you need to do your homework. Know that firm inside out before approaching them.
- Know which kind of representation that you need: Manager, Publicist, Agent
- Everyone’s path is different
- Keep making the content you’re confident in
- Focus your energy on your brand and don’t waste it on exposure
- Lead with your best numbers – where you have the biggest following twitter, pinterest, facebook – it doesn’t have to be your blog
- To draw people from Pinterest to your long form blog post, use a great photo and add the blog heading to it. It will draw people to click through to read the whole post.
The Closing Keynote was from Katie Sokoler of Color Me Katie. She talked a lot about what she did on her blog and where she gets her inspiration. At the end she had all the attendees blow up balloons and throw them in the air which was fun. She was very different to the rest of the conference, but I think the people who attended and stayed for the balloons enjoyed it.
The mini parties in the evening were fun, with each sponsor hosting their own one. The rooms were beautifully decorated and I think a lot of people had fun. I woke late for my first session of the Saturday design camps, which I was horrified about, but it was an open class and I was able to slip in the back.
Alt Summit was an awesome experience for me and I think I’d probably do it again. I’m really glad that I went.
by Dannielle Cresp on February 3, 2013
During the Alt Summit Design Camps on the Saturday, I took a class on how to edit video in iMovie with Alison of The Alison Show and Jenner from Lumina Films. To be honest, it was the last class of Alt and I almost skipped it as I was already pretty worn out, but I’m so glad I didn’t.
Alison and Jenner showed us step-by-step how to edit our video in iMovie and it made me feel so much more confident that I could do it. I had taken some video during the helicopter flight over the grand canyon and I wanted to make it good enough to share with you. (i.e. get rid of the helicopter rotor noise and add some music and text)
Today I finally sat down and used what they shared to make my first proper video. Here it is:
I’m so glad I did it. It was one thing that I took away from Alt that I know that I will definitely use and I have! Thanks to Alison and Jenner for hosting this design camp!
If you’d like to read about this helicopter flight and see more photos, please have a look at this post.